Safety Made Stylish

Scandinavian inspired reflective accessories for dusk, dawn and everything in between.
Visibility made simple. No charging. No fuss.

Low light

LiteUp is designed for early morning dog walks, evening runs, rides, late finishes and the hours that sit before sunrise or fall after dusk. These are the times when light is low and something subtle and reflective makes a quiet difference. Slim, modern accessories that stand out without trying.

How it works

How it lights up

LiteUp bands don’t glow on their own. The surface becomes highly reflective the moment headlights, streetlights or a phone torch hits it. They wrap on with a single tap and stay in place while you move.

Where to wear it

On wrists, ankles or arms, or looped onto everyday items such as bag straps, pram handles, dog leads, bike frames or scooters. If it’s round, it fits.

What makes it different?

No tech and no bright safety gear. Just a slim reflective band with a minimal, Scandinavian-influenced design that’s discreet, comfortable and easy to carry anywhere. Works with any outfit and any routine.

  • Designed as a pair

    One helps. Two are clearer. Wearing bands on both sides of the body increases your visibility from different angles.

  • Seen sooner

    Reflective surfaces can be visible from up to 125 metres when light hits them, compared to around 20 to 30 without reflective detail.

  • Minimal by nature

    Slim, low-key design that works with everyday clothing without adding bulk or distraction.
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